citizenM design philosophy

The citizenM hotel experience is built around you, the guest.

The citizenM design experience is built around you

, the designer

– designing for our guests, because the people come first: in real life, on buildings, in videos but not when they're on

mugs. We looked to other hotels for what we could scrap,

not steal because the ‘done thing’ isn’t done by us and the same should be true of all creative work.

A playful voice

in the luxury world, a premium product,

for the masses, accommodating, but unapologetic.

A persistent challenger pushing the category, collaborators, and especially ourselves.